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Information about cookies



Cookies are small text files that sites visited by the user send and save on his/her computer or mobile device, to be sent back to the same sites at the time of the next visit. Thanks to cookies, the site remembers the user's actions and preferences (such as, for example, login data, default language, font size, other display settings, etc.) so that they do not need to be indicated the next time the user visits the site or navigates from one page of the site to another. Cookies are therefore used to carry out IT authentication, monitor sessions and store information regarding the activities of users who access a site, and can also contain a unique identification code that makes it possible to keep track of user navigation within a site, for statistical or marketing purposes. While browsing on a site, the user may also receive on his/her computer or mobile device cookies from sites or web servers other than the one he/she is visiting (so-called "third-party" cookies). Certain operations cannot be executed without the use of cookies which, in some cases, are therefore technically necessary for the functioning of the site. Various types of cookies exist, depending on their characteristics and functions, and they can remain on the user's computer or mobile device for different lengths of time: they may be session cookies, which are automatically deleted when the browser is closed; or persistent cookies, which remain on the user's device for a fixed period of time. According to the regulations in force in Italy, the user's express consent is not always required for the use of cookies. In particular, no consent is needed for what are known as "technical" cookies, those used solely in order to transmit a communication over an electronic communications network, or as strictly necessary to provide a service specifically requested by the user. In other words, cookies that are indispensable for the functioning of the site or necessary to carry out activities requested by the user.

Some of the technical cookies that do not require explicit consent, according to the Italian authority for the protection of data protection (see General Measure “Identification of simplified methods of informing and acquiring consent on the use of cookies - 8th May 2014”) also include:

  • “analytics cookies” when used directly by the site operator to collect aggregate information on the number of users and how they visited the site;
  • navigation or session cookies (for authentication, making a purchase, etc.);
  • functionality cookies, which let the user navigate the site based on a series of selected criteria (for example, language, products selected for purchase) in order to improve the service offered.

For so-called profiling cookies on the other hand (cookies that create user profiles and are used to send advertising in keeping with the preferences shown while online), prior consent from the user is required.
The shop.ducati.com site, owned by Ducati and managed by Triboo, uses all of the above-mentioned cookies to improve the user experience and personalise the contents offered, as well as in order to understand how users browse the site.

In particular, the shop.ducati.com site uses:

  • Technical cookies, that is navigation or session cookies that are strictly necessary for the functioning of the site or to allow the user to make full use of the contents and services he/she requests.
  • Analytics cookies, which provide details on how the site is used by users. With these cookies, no information on the identity of the user is collected, nor any personal data. Information is processed in an aggregate and anonymous way.
  • Functionality cookies, which are used to activate specific site features and a series of selected criteria (for example, language, products selected for purchase) in order to improve the service offered.
  • Third-party cookies, which are cookies from sites or web servers other than shop.ducati.com, used for the aforementioned third parties' own purposes.
    Third-party cookies are cookies from sites or web servers other than shop.ducati.com, used for the aforementioned third parties' own purposes. Ducati and Triboo are unable to carry out any specific check on these third parties and their cookies. For information on the aforementioned cookies and their characteristics and modes of operation, and to give specific consent, use the links shown in the table of cookies below or refer to the third parties directly. The use of third-party cookies can usually be blocked by the user by using an appropriate browser option: see the instructions below in this case.
  • Profiling cookies, including those from third parties, which are cookies aimed at creating user profiles and are used to send advertising in keeping with the preferences shown while online.


A complete list of cookies present on the shop.ducati.com site can be found here:

Name of cookie Purpose Type of cookie Duration Source and ownership of cookies Information recorded Where it is used Access to more information
__utma This cookie keeps track of how many times a visitor accesses the site, when the first visit was and when the last visit took place. Google Analytics uses this cookie, for example, to calculate the days and numbers of visits after which a user completes an order, from first accessing the site. Analytics cookies 2 years Ducati, Google Analytics Visits to site and relative time frame. Entire site Google Inc., Ducati, Triboo
For more information on Google Analytics cookies see cookie-usage.
For more information on Google Inc's privacy policy see http://www.google.com/policies/privacy/.
You can block the use of Google Analytics cookies by downloading and installing the relevant extra component for your browser from this link: https://tools.google.com/dlpage/gaoptout
__utmb These two cookies work together and are used to calculate how long a visit lasts. The _utmb cookie keeps track of the precise moment at which a user goes onto the site, while the _utmc cookie keeps track of the precise moment a user leaves the site. Analytics cookies 30 minutes Ducati, Google Analytics Recording time when user goes onto site. Entire site Google Inc., Ducati, Triboo
For more information on Google Analytics cookies see cookie-usage.
For more information on Google Inc's privacy policy see http://www.google.com/policies/privacy/.
You can block the use of Google Analytics cookies by downloading and installing the relevant extra component for your browser from this link: https://tools.google.com/dlpage/gaoptout
__utmc Analytics cookies Ends when the browser is closed Ducati, Google Analytics Recording time when user leaves site or closes browser. Entire site Google Inc., Ducati, Triboo
For more information on Google Analytics cookies see cookie-usage.
For more information on Google Inc's privacy policy see http://www.google.com/policies/privacy/.
You can block the use of Google Analytics cookies by downloading and installing the relevant extra component for your browser from this link: https://tools.google.com/dlpage/gaoptout
__utmz This cookie keeps track of the user's geographical location, which search engine he/she has used, which key word he/she searched for to access the site. Analytics cookies 6 months Ducati, Google Analytics Geographical area, search engine and key word used to access the site, web page visited previously. Entire site Google Inc., Ducati, Triboo
For more information on Google Analytics cookies see cookie-usage.
For more information on Google Inc's privacy policy see http://www.google.com/policies/privacy/.
You can block the use of Google Analytics cookies by downloading and installing the relevant extra component for your browser from this link: https://tools.google.com/dlpage/gaoptout
frontend Lets you manage the login to the personal area of the site. Browsing/session cookies 60 minutes Triboo Session identifier In the event of the user logging in Ducati, Triboo
external_no_cache Enables the user's basket to be kept active, or the user to continue browsing the site while keeping the products in his/her basket. Browsing/session cookies 60 minutes Triboo Flag 0/1 to enable/disable caching systems. In the event of the user putting products in his/her basket Ducati, Triboo
adminhtml Enables login to the store's administrative area to be managed, is set only after logging in to the administrative area. Browsing/session cookies 60 minutes Triboo Session identifier In the event of logging in to the administrative area Ducati, Triboo
ow_cookie_notice Stores any consent to the site's use of cookies. Functionality cookies 1 month Triboo Consent to use of cookies. Entire site Triboo
acdc This cookie keeps track of any parameters that are explicitly passed by the site, for example in dynamic banners (e.g size and colour of an item of clothing). Third-party cookies
Profiling cookies
6 months Criteo Information on extra personalised data Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
dis These cookies inform a publisher (i.e. the site that hosts the advertisement) who the advertiser is, so as to be able to block the displaying of the advertisement on that site Third-party cookies
Profiling cookies
6 months Criteo Information to connect the advertiser to the publisher Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
eid Third-party cookies
Profiling cookies
6 months Criteo Information to connect the advertiser to the publisher Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
evt These cookies keep track of any opt-out (in other words, the desire not to see the advertisement any more) by the user on a single campaign or on Criteo in general Third-party cookies
Profiling cookies
1 year Criteo Information on option to opt out Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
zdi Third-party cookies
Profiling cookies
5 years Criteo Information on option to opt out Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
opt These cookies allow personalised, more appropriate banners to be displayed, based on a user's behaviour on the site Third-party cookies
Profiling cookies
6 months Criteo Information on the user's browsing, for example pages viewed, products seen, products added to basket, products purchased Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
optout Third-party cookies
Profiling cookies
6 months Criteo Information on the user's browsing, for example pages viewed, products seen, products added to basket, products purchased Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
pp Third-party cookies
Profiling cookies
1 day Criteo Information on the user's browsing, for example pages viewed, products seen, products added to basket, products purchased Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
udc Third-party cookies
Profiling cookies
6 months Criteo Information on the user's browsing, for example pages viewed, products seen, products added to basket, products purchased Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
udi These cookies keep track of the campaign ID, in other words of the unique ID code that Criteo assigns to each campaign Third-party cookies
Profiling cookies
6 months Criteo Information on Criteo ID Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
uic Third-party cookies
Profiling cookies
1 year Criteo Information on Criteo ID Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.
uid These cookies gather information on creativity, in other words on the compilation of layouts and colours used in dynamic banners Third-party cookies
Profiling cookies
31 days Criteo Information on creativity Entire site Criteo
For more information on Criteo cookies see http://www.criteo.com/en/privacy-policy.
For more information on Criteo's privacy policy see http://www.criteo.com/en/privacy-policy.


The indicated profiling cookies will be activated and used by the site only if the user gives his/her explicit consent to such use.

Information collected by Ducati and Triboo via these cookies is not used to identify the user. Cookies are not used for any purpose other than those described above.

For more information on the processing of personal data pursuant to Article 13 of Legislative Decree 196/2003 – Privacy Code refer to the specific privacy information.

More information and details about the various types of cookie, their mode of operation and characteristics can be found on this open access site, unconnected to Ducati and Triboo, www.AllAboutCookies.org.

For general or legal information about Ducati and Triboo and the use of the shop.ducati.com site, refer to the “Terms of Use” of the site. For information on the processing of personal data by Ducati and Triboo via the site, refer to the specific Privacy Information of the site.



Cookie settings

The user can select which cookies to authorise, block or delete (in whole or in part) by using the specific functions of his/her browser.

For more information on setting preferences for the use of cookies via your browser, see the related instructions:


WARNING. Please note that not blocking technical cookies may make it impossible to use the site, view content and use the related services. Blocking functionality cookies may mean that some services or certain functions of the site are unavailable or do not work properly, and the user may be required to modify or manually insert certain information or preferences each time he/she visits the site.

Blocking other cookies (analytics and profiling) will not affect site functionality.

Any consent of the user relating to the site's use of cookies, as listed in the table above, will in turn be saved on a special cookie, with the characteristics shown in the afore-mentioned table of cookies.

The user's consent regarding the use of cookies may need to be given again if different devices or browsers are used to access the site.

This cookie information can be viewed by the user at any time by using the relevant link located on each page of the site.

Save for any preferences set by the user through his/her browser, by pressing the button below or leaving this page, the user confirms that he/she has read the above-mentioned information on cookies and gives his/her consent to their use.

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