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Privacy & Cookie Policy

DUCATI AND ALKEMY PRIVACY & COOKIE POLICIES

Privacy Policy pursuant to Article 13 of Regulation (EU) 2016/679

Ducati is aware of the importance of users' personal data and therefore intends to inform them and provide them with the best possible control for managing information of a personal nature collected through this website www.shop.ducati.com (hereinafter “the Website”) in compliance with the provisions of Article 13 of Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter “Regulation”).

Controller of the data collected on the Website

With reference to the data collected and processed through the Website, we inform you that:

- Ducati Motor Holding S.p.A, with registered office at Via Cavalieri Ducati, 3 - 40132 Bologna (BO) – Italy – VAT no. 05113870967, hereinafter also “Ducati” or the “Company”, is an independent controller of the personal data of users who sign up to the Website to receive commercial offers related to products available online;

- Alkemy S.p.A., with registered office at Via San Gregorio n. 34, 20121 Milan (MI) VAT No. 05619950966 (hereinafter “Alkemy”), is an independent controller of the personal data of users who sign up to the Website, of data concerning browsing behaviour on the Website and on other websites, including user consumption habits, the geographical area and device connected to the website, and the IP address.

1) Privacy Policy provided by Ducati as independent data controller pursuant to Article 13 of Regulation (EU) 2016/679

Purposes and lawful basis for processing data

Ducati processes users' personal data for the following purposes:

a) To present commercial offers on the Website and for purposes related to the provision of services requested, including the purchase of products online, as well as for the execution of contractual activities;

b) Purposes related to the fulfillment of specific legal obligations. The lawful basis for the processing referred to in points a) and b) consists of the contractual or pre-contractual relationship between the Company and the users.

Processing methods

In relation to the purposes indicated above, the processing of personal data occurs by means of manual, computerized, and telecommunications tools designed to store, manage, and transmit them solely to achieve the purposes for which they were collected and, in any case, in such a way as to guarantee their security and confidentiality. In carrying out data processing activities, Ducati undertakes to:

- Ensure the accuracy and updating of the processed data, and to promptly acknowledge any corrections and/or integrations requested by the interested party;

- Notify the interested party of any violation of the personal data within the time frames and in the cases provided for by the laws in force;

- Guarantee compliance of the processing operations with applicable laws.

Furthermore, Ducati processes the acquired personal data in full compliance with the lawfulness, fairness and transparency principle. In compliance with the Privacy Law, the Company configures or, in any case, undertakes to configure its information systems and computer programs to minimize the use of personal data, so as to exclude processing if the purposes can be achieved using anonymous data or suitable methods respectively that allow the interested party to be identified only when necessary. Finally, the data are not used for the purpose of adopting automated decision-making processes.

Obligation to provide data

The provision by the user of the data required to achieve the purposes referred to in points a) and b) above, although not mandatory, is essential and indispensable for the full or partial management of contractual relationships and for the fulfillment of legal obligations; therefore, refusal to provide such data would make it impossible for the Company to carry out the aforementioned activities.

If the Company intends to use the collected personal data for any purposes other than those for which they were originally collected or authorized, the Company will inform you in advance and you may deny or revoke your consent.

Categories of persons to whom the data may be disclosed

The personal data provided will not be disseminated or disclosed to unidentified parties in any way and will not be made available for consultation. They may, instead, be communicated to well-defined parties, in full compliance with the provisions of law for purposes strictly related to the fulfillment of our contractual obligations.

Personal data retention policy

Ducati retains the acquired personal data in its systems in a way that allows the interested parties to be identified for a period of time not exceeding the achievement of the purposes for which they are processed or to comply with specific legislative or contractual obligations and, in any case, specifying that the personal data of users who have signed up to the website will be retained for the whole duration of the contractual relationship and for the subsequent 10 years, in compliance with the tax and legal obligations; data related to marketing activities will be retained for a period of 24 months.

Data Protection Officer (DPO)

Ducati informs you that it has appointed a Data Protection Officer (DPO) pursuant to Article 37 of the Regulation, with elected domicile at the Company's office, who can be contacted via the following e-mail address: privacy@ducati.com.

Rights of the interested party

We inform you that, pursuant to the Privacy Law and, specifically, to Articles 15-22 of the GDPR, the interested party may exercise specific rights by contacting the Data Controller, including:

a) Right to access: the right to obtain confirmation from the Data Controller that personal data is being processed or not and, if so, to obtain access to the personal data and to other information on the origin, purpose, the category of data processed, recipients of the data, etc.

b) Right to rectification: the right to have inaccurate personal data rectified by the Data Controller without undue delay, as well as the completion of incomplete personal data, also by providing a supplementary statement.

c) Right to erasure: the right to have personal data erased by the Data Controller without undue delay under the following circumstances:

  • The personal data are no longer necessary for the purposes of the processing;
  • The consent on which the processing is based has been revoked and there is no other lawful basis for the processing;
  • The personal data have been processed unlawfully;
  • The personal data must be erased to fulfill a legal obligation.

d) Right to object to processing: the right to object, at any time, to the processing of personal data that have a legitimate interest of the Data Controller as their lawful basis.

e) Right to restrict processing: the right to restrict processing by the Data Controller in cases in which the accuracy of the personal data is in question (for the period of time required by the data controller to check the accuracy of the personal data), if the processing is unlawful and/or the interested person has objected to the processing.

f) Right to data portability: the right to receive the personal data in a structured, commonly used and machine-readable format and to transmit the data to another data controller, only for cases in which the processing is based on consent and only for data processed electronically.

g) Right to submit a complaint to a supervisory authority: without prejudice to any other administrative or judicial appeal, an interested party who believes that the processing concerning him is in breach of the Privacy Law, has the right to submit a complaint to the supervisory authority of the member state in which he lives or regularly works, or of the state in which the alleged breach has occurred.

If the processing is based on consent, the interested party may revoke his given consent at any time, without prejudice to the lawfulness of the processing carried out before the revocation.

2) Privacy Policy provided by Alkemy S.p.A. as independent data controller pursuant to Article 13 of Regulation (EU) 2016/679

Purposes and lawful basis for processing data

Alkemy processes users' personal data for the following purposes:

a) To carry out activities required for the execution of any sales agreements entered into, including those concerning the management of the payment, billing, shipping, online purchasing assistance, and verification of the fulfillment of contractual obligations existing between the contract holders.

b) Purposes related to the fulfillment of specific legal obligations;

The lawful basis for the processing referred to in points a) and b) is the need to carry out contractual services and to fulfill legal obligations.

Processing methods

Your personal data will be processed using manual, computerized, and automated systems for the time required to achieve the purposes for which they are collected or for the time period required by law and applicable regulations.

Specifically, the data will not be disseminated and will be processed by persons duly appointed to perform these tasks, constantly identified and/or nominated, suitably instructed and made aware of the constraints provided for by law, as well as through the use of security measures to guarantee the protection of your privacy and to prevent the risk of loss or destruction, unauthorized access or processing not compliant with the purposes referred to above.

Specifically, your personal data will be processed:

- using manual and computerized tools;

- By persons duly appointed to perform these tasks, constantly identified and/or nominated, suitably instructed and made aware of the constraints provided for by law;

- Using security measures to guarantee the protection of your privacy and prevent the risk of loss or destruction, unauthorized access or processing not compliant with the purposes referred to above.

Finally, the data are not used for the purpose of adopting automated decision-making processes.

Obligation to provide data

The provision by the user of the data required to achieve the purposes referred to in points a) and b) above, although not mandatory, is essential and indispensable for the full or partial management of contractual relationships and for the fulfillment of legal obligations; therefore, refusal to provide such data would make it impossible for the Company to carry out the aforementioned activities.

Categories of persons to whom the personal data may be disclosed

Your personal data will not be disseminated.

Your personal data may be disclosed to third parties in compliance with legal obligations or to carry out a contractual relationship (companies that manage payment services, shipping companies, etc.).

Duration of processing and retention of personal data

Your personal data will be processed:

  • With regard to personal, contact and payment details: for the period of time required to fulfill the product/service sales contract and for the period of time required by applicable laws (specifically, ten years' retention of contractual and tax documentation) and until the contractual obligations existing between the contract holders have been fulfilled.
  • For a period of 12 (twelve) months for data relating to browsing behaviour on the Website and on other websites, to your consumption habits, geographical area, to the device connected to the website, and to the IP address; the interested party reserves the right to object to the processing at any time, revoking his given consent.

Data Protection Officer (DPO)

Alkemy S.p.A. informs you that it has appointed a Data Protection Officer (DPO) pursuant to Article 37 of the Regulation, who may be contacted via the following e-mail address: privacy@alkemy.com.

Rights of the interested party

We inform you that, in relation to the aforementioned processing, you may exercise the rights provided for by Article 15 et seq. of the Regulation. Specifically, you have the right to obtain:

  • Confirmation of the existence of personal data concerning you, even if not yet registered, and their provision in an intelligible form and/or access to them;
  • A copy of the personal data;
  • The rectification of any inaccurate personal data;
  • The erasure of your personal data;
  • The restricted processing of your personal data;
  • The personal data that you provided or created yourself in a structured, commonly used and machine-readable format and to transmit them directly, or through Data Controllers, where technically possible, to another data controller (so-called right to data portability);
  • A declaration that the operations related to the rectification, erasure, and restriction of the data have been brought to the attention, also with regard to their content, of those to whom the data have been disclosed or disseminated, unless this proves impossible or involves the use of means manifestly disproportionate to the protected right.
  • Moreover, you have the right to object, in whole or in part:

a) For legitimate reasons, to the processing of personal data concerning you, even if pertinent to the collection purpose;

b) To the processing of personal data concerning you for the purpose of sending advertising or direct sales material or for performing market or commercial communication research.

To exercise your rights, send a written request with the subject line “Privacy – exercising Privacy rights” to the address of the DPO given above.

Duration of processing and retention of personal data

Your personal data will be processed:

  • With regard to personal, contact and payment details: for the period of time required to fulfill the product/service sales contract and for the period of time required by applicable laws (specifically, ten years' retention of contractual and tax documentation) and until the contractual obligations existing between the contract holders have been fulfilled.
  • a) For a period of 12 (twelve) months for data related to browsing behaviour on the Website and on other websites, to your consumption habits, to the geographical area, to the device connected to the website, and to the IP address;
  • b) For a period of 24 (twenty-four) months required to carry out marketing activities. In both cases, the interested party reserves the right to object to the processing at any time, revoking his given consent using the methods indicated above in paragraph 8.

Complaints

Finally, we inform you that, should you believe that your rights have been breached, you have the right to submit a complaint to the Italian Data Protection Authority and/or another competent supervisory authority for the Regulation.

COOKIES

What are cookies?

Cookies are small text files that websites visited by users send to their terminals, where they are stored to then be retransmitted to the same websites the next time they are visited. So-called "third-party" cookies are instead placed by a different website from the one the user is visiting and can be installed when the website includes components and/or contents provided dynamically by third parties. This is because, on each site, elements can be present (images, maps, sounds, specific links to the web pages of other domains, etc.) that reside on servers other than that of the visited website.

Our website uses the following types of cookies:

Technical cookies

These are useful to ensure the functioning of our services and allow us to improve performance. These technologies allow our website, services, apps, and tools to retain important information in your browser or device and use it later to identify you on our servers or internal systems. Where applicable, we protect the cookies and other similar technologies by assigning them a unique code, to ensure that only we and/or our authorized service providers can interpret them. Your personal data are not stored in cookies or other similar technologies used.

All the personal data acquired and stored using these technologies are only obtained after providing you with a specific notification.

Uses of these technologies fall within the following general categories:

  • Use required from an operational point of view. The use of cookies, web beacons and other similar technologies may be necessary for the functioning of websites, services, apps, and tools. This includes technologies that allow the user to access the websites, services, apps, and tools required to prevent fraudulent activities and improve security, or to use other features such as carts, saved searches, or similar.
  • Use related to performance. We can use cookies, web beacons or other similar technologies to assess the performance of our websites, apps, tools and services, also within the scope of analysis to understand how visitors use our websites, establish whether they have interacted with our messaging system or viewed an item or a link, or to improve the contents, apps, services or tools on the website.
  • Use related to functionality. We can use cookies, web beacons or other similar technologies to provide you with advanced features during access or use of our websites, services, apps, or tools. Thanks to these features, we can, for example, identify users who access our websites and monitor their preferences, interests or objects they have viewed previously, in order to improve the presentation of content on our websites.

Consent for the use of these cookies is not mandatory. If you do not wish to accept the use of the technical cookies, you may disable them as indicated previously; in this case, you may not be able to use certain features, services, apps or tools on our website. The website may require you to re-enter your password multiple times during the same session.

Profiling and third-party advertising cookies

These cookies are installed by third parties and their installation requires your consent; without it, they will not be installed.

Therefore, we provide you with the following links to the privacy policies of the third parties, where you can give your consent to the installation of these cookies, emphasizing that, if you do not make any choice and continue to browse this website, you consent to the use of these cookies.

We can use third-party cookies and web beacons to offer content, including advertisements relevant to the user's interests, on our website or on third-party websites. This includes the use of technologies to better assess the usefulness of advertising and content presented to the user, for example by monitoring whether he has selected an advertisement or not.

Refusal to consent to the use of profiling and marketing cookies will not prevent access to the website but will make it impossible to access features or contents that use these cookies.

Below is the link for each cookie used, allowing you to make your choices regarding the cookies.

URLs of Privacy Policies

  • http://site.adform.com/privacy-policy/en/
  • http://site.adform.com/privacy-policy/en/
  • http://www.google.com/policies/
  • http://www.google.com/policies/technologies/ads/
  • http://www.google.com/policies/technologies/ads/
  • http://www.criteo.com/it/privacy/
  • http://www.google.com/policies/technologies/ads/
  • http://www.tradedoubler.com/it-it/politica-sulla-privacy/
  • http://www.zanox.com/it/riguardo-a-zanox/privacy_policy/
  • http://www.trovaprezzi.it/utilizzo-dei-cookie
  • http://www.kelkoo.it/informazioni-aziendali/cookie-policy-kelkoo
  • http://www.leguide.com/information/fr/cookies
  • http://www.ciao.it/faq/privacy,54
  • http://www.dooyoo.it/comunita/_page/dyocom/security/
  • http://www.pagineprezzi.it/information/legacy
  • http://www.choozen.it/st-note-legali.html
  • http://prezzi.decido.it/static/tac
  • http://rocketfuel.com/privacy-policy
  • http://www.mailup.it/informativa-privacy/mailup-spa.htm
  • http://getcake.com/privacy-policy/
  • http://www.nextperf.com/privacy/
  • https://www.tradetracker.com/gb/privacy/cookie
  • http://www.juiceadv.com/cookie.asp
  • http://www.payclick.it/it/informativa-estesa-cookie-site
  • http://www.google.com/policies/technologies/ads/
  • https://vimeo.com/cookie_policy
  • https://www.facebook.com/help/cookies/
  • https://www.facebook.com/help/cookies/
  • https://twitter.com/privacy?lang=it
  • https://twitter.com/privacy?lang=it
  • https://about.pinterest.com/en/privacy-policy
  • https://about.pinterest.com/en/privacy-policy

For more information on third-party advertising cookies and how to disable them, visit the following website: www.youronlinechoices.com

For all other information on cookies, you can contact us by writing to: official.shop@ducati.com

Managing preferences

Select the cookies you wish to disable

In addition to the above, we inform you that most browsers allow you to manage your preferences regarding cookies, but this website works best with all the types of cookies enabled. Settings regarding cookies can be checked and changed in your browser preferences. The following links show you how to set the preferences on the most commonly used browsers:

  • Internet Explorer (http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies)
  • Firefox (http://support.mozilla.com/en-US/kb/Enabling+and+disabling+cookies)
  • Safari (http://support.apple.com/kb/index?page=search&fac=all&q=cookies%20safari)
  • Chrome (http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647)

Please note that if you choose to block the receipt of cookies, this may compromise or prevent the proper functioning of the website.

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